Modeling Global Spillover of New Product Takeoff.
| Autor: | van Everdingen, Yvonne1, Fok, Dennis2, Stremersch, Stefan3 |
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| Zdroj: | Journal of Marketing Research (JMR). Oct2009, Vol. 46 Issue 5, p637-652. 16p. 1 Diagram, 5 Charts, 2 Graphs. |
| Databáze: | Business Source Ultimate |
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