UTILISING A MINORITY LANGUAGE TO DEVELOP BRAND IDENTITY: AN EVALUATION OF CURRENT PRACTICE USING THE IRISH LANGUAGE.
| Autor: | Campbell, Karen1, Bennett, Billy2, Stephens, Simon3 |
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| Zdroj: | Irish Marketing Review. 2009, Vol. 20 Issue 1, p67-72. 6p. |
| Databáze: | Business Source Ultimate |
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