Contextual and Strategic Differences Among Mature Businesses in Four Dynamic Performance Situations.
| Autor: | Zeithaml, Carl P.1, Fry, Louis W.2 |
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| Zdroj: | Academy of Management Journal. Dec1984, Vol. 27 Issue 4, p841-860. 20p. 4 Charts. |
| Databáze: | Business Source Ultimate |
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