COMMERCIALS AS CONTEXT FOR OTHER COMMERCIALS.
Autor: | Poncin, Ingrid1, Derbaix, Christian2 |
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Zdroj: | Journal of Advertising. Fall2009, Vol. 38 Issue 3, p33-49. 17p. 7 Charts, 2 Graphs. |
Databáze: | Business Source Ultimate |
Externí odkaz: |
Autor: | Poncin, Ingrid1, Derbaix, Christian2 |
---|---|
Zdroj: | Journal of Advertising. Fall2009, Vol. 38 Issue 3, p33-49. 17p. 7 Charts, 2 Graphs. |
Databáze: | Business Source Ultimate |
Externí odkaz: |