Storytelling Research of Travelers' Self-Reports: Etic Analyses of How Visitors Interpret Places and Own Experiences in China.
| Autor: | Hsu Shih-Yun1, Ning Dehuang2, Cui Lixin3, Woodside, Arch G.4 |
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| Zdroj: | Society for Marketing Advances Proceedings. 2008, p357-358. 2p. |
| Databáze: | Business Source Ultimate |
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