Assurance of Learning for Principles of Marketing Students: A Longitudinal Study of a Course-Embedded Direct Assessment.
| Autor: | LaFleur, Elizabeth K.1, Babin, Laurie A.2, Lopez, Tará Burnthorne3 |
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| Zdroj: | Journal of Marketing Education. Aug2009, Vol. 31 Issue 2, p131-141. 11p. |
| Databáze: | Business Source Ultimate |
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