Brand-Specific Leadership: Turning Employees into Brand Champions.

Autor:	Morhart, Felicitas M1, Herzog, Walter2, Tomczak, Torsten3
Zdroj:	Journal of Marketing. Sep2009, Vol. 73 Issue 5, p122-142. 21p. 4 Diagrams, 3 Charts, 1 Graph.
Databáze:	Business Source Ultimate
Externí odkaz:	Zobrazit plný text záznamu