Increasing Effectiveness of Charitable Mail Solicitations Using Negative Emotions.
| Autor: | Patil, Vivek H.1, Singh, Surendra N.2, Mishra, Sanjay2 |
|---|---|
| Zdroj: | Advances in Consumer Research - Asia-Pacific Conference Proceedings. 2009, Vol. 8, p350-351. 2p. |
| Databáze: | Business Source Ultimate |
| Externí odkaz: |
|