De-Mystifying the U.S. News Rankings: How to Understand What Matters, What Doesn't and What You can Actually Do About It.

Autor: Brennan, Joe1 (AUTHOR) brennanj@buffalo.edu, Brodnick, Robert2 (AUTHOR) RBrodnick@pacific.edu, Pinckley, Diana3 (AUTHOR) Diana@zehno.com
Zdroj: Journal of Marketing for Higher Education. 2007, Vol. 17 Issue 2, p169-188. 20p. 2 Diagrams, 4 Charts, 2 Graphs.
Databáze: Business Source Ultimate
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