A Generic Model of Competitive Dynamics.

Autor: Oliva, Terence A.1, Day, Diana L.2, Macmillan, Ian C.2
Zdroj: Academy of Management Review. Jul1988, Vol. 13 Issue 3, p374-389. 16p. 4 Diagrams, 1 Chart, 3 Graphs.
Databáze: Business Source Ultimate