CUSTOMER VALUE TOWARD SHORT MESSAGE SERVICE: AN EMPIRICAL INVESTIGATION.
| Autor: | Ya-yen Chou f44@ms21.hinet.net, Chia-Hui Ho chia@cc.feu.edu.tw, Yuh-Wen Chiu Jessica@cc.feu.edu.tw |
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| Zdroj: | International Journal of Organizational Innovation. Summer2009, Vol. 2 Issue 1, p356-366. 11p. 1 Illustration, 1 Diagram, 4 Charts. |
| Databáze: | Business Source Ultimate |
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