The Devil Is in the Deliberation: Thinking Too Much Reduces Preference Consistency.

Autor: NORDGREN, LORAN F.1 L-Nordgren@kellogg.northwestern.edu, DIJKSTERHUIS, AP2 a.dijksterhuis@psych.ru.nl
Zdroj: Journal of Consumer Research. Jun2009, Vol. 36 Issue 1, p39-46. 8p. 2 Graphs.
Databáze: Business Source Ultimate