A Conceptual Study of Brand Communities.
| Autor: | Arora, Harsh1 harshiimt@gmail.com |
|---|---|
| Zdroj: | ICFAI Journal of Brand Management. Jun2009, Vol. 6 Issue 2, p7-21. 15p. 1 Diagram. |
| Databáze: | Business Source Ultimate |
| Externí odkaz: |
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| Autor: | Arora, Harsh1 harshiimt@gmail.com |
|---|---|
| Zdroj: | ICFAI Journal of Brand Management. Jun2009, Vol. 6 Issue 2, p7-21. 15p. 1 Diagram. |
| Databáze: | Business Source Ultimate |
| Externí odkaz: |
|