The Impact of Corporate Credibility and Celebrity Credibility on Consumer Reaction to Advertisements and Brands.
| Autor: | Goldsmith, Ronald E.1, Lafferty, Barbara A.2, Newell, Stephen J.3 |
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| Zdroj: | Journal of Advertising. Fall2000, Vol. 29 Issue 3, p43-54. 12p. 2 Diagrams, 3 Charts. |
| Databáze: | Business Source Ultimate |
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