Explaining Gendered Responses to "Help-Self" and "Help-Others" Charity Ad Appeals: The Mediating Role of World-Views.
| Autor: | Brunel, Frédéric F.1, Nelson, Michelle R.2 |
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| Zdroj: | Journal of Advertising. Fall2000, Vol. 29 Issue 3, p15-28. 14p. 1 Diagram, 3 Graphs. |
| Databáze: | Business Source Ultimate |
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