Entry Barriers: A Dull-, One-, or Two-Edged Sword for Incumbents? Unraveling the Paradox from a Contingency Perspective.
| Autor: | Han, Jin K.1, Namwoon Kim2, Hong-Bumm Kim3 |
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| Zdroj: | Journal of Marketing. Jan2001, Vol. 65 Issue 1, p1-14. 14p. 1 Diagram, 2 Charts. |
| Databáze: | Business Source Ultimate |
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