Interest-based Segments of TV Audiences.

Autor:	Frank, Ronald E.1, Greenberg, Marshall G.2
Zdroj:	Journal of Advertising Research. Nov/Dec2000, Vol. 40 Issue 6, p55-64. 10p. 2 Black and White Photographs, 8 Charts.
Databáze:	Business Source Ultimate
Externí odkaz:	Zobrazit plný text záznamu