The role of celebrity in endorsing poverty reduction through international aid.
| Autor: | Samman, Emma1, Mc Auliffe, Eilish1,2, MacLachlan, Malcolm1,3 mlachlan@tcd.ie |
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| Zdroj: | International Journal of Nonprofit & Voluntary Sector Marketing. May2009, Vol. 14 Issue 2, p137-148. 12p. |
| Databáze: | Business Source Ultimate |
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