Generating New Product Ideas: An Initial Investigation of the Role of Market Information and Organizational Characteristics.
| Autor: | Troy, Lisa C.1, Szymanski, David M.2, Varadarajan, P. Rajan2 |
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| Zdroj: | Journal of the Academy of Marketing Science. Winter2001, Vol. 29 Issue 1, p89. 13p. 1 Diagram. |
| Databáze: | Business Source Ultimate |
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