Consumer-Generated Media (CGM): An Exploratory Study of Various Forms, Value to Consumers, and Marketing Practitioners, and Global Implications.
| Autor: | Dickey, Irene J.1, Lewis, William F.1 |
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| Zdroj: | Society for Marketing Advances Proceedings. 2007, p146-149. 4p. 1 Chart. |
| Databáze: | Business Source Ultimate |
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