USING THE SIX PRINCIPLES OF INFLUENCE TO INCREASE STUDENT INVOLVEMENT IN PROFESSIONAL ORGANIZATIONS:A RELATIONSHIP MARKETING APPROACH.
| Autor: | Clark, W. Randy1, Kemp, Katie J.1 |
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| Zdroj: | Journal for Advancement of Marketing Education. Summer2008, Vol. 12, p43-51. 9p. 2 Charts. |
| Databáze: | Business Source Ultimate |
| Externí odkaz: |
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