How Inferences about Missing Attributes Decrease the Tendency to Defer Choice and Increase Purchase Probability.
| Autor: | Gunasti, Kunter1 kunier@psu.edu, Ross Jr., William T.2 wtr2@psu.edu |
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| Zdroj: | Journal of Consumer Research. Feb2009, Vol. 35 Issue 5, p823-837. 15p. 1 Diagram, 11 Charts. |
| Databáze: | Business Source Ultimate |
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