The Power of Strangers: The Effect of Incidental Consumer Brand Encounters on Brand Choice.
| Autor: | Ferraro, Rosellina1 rferraro@rhsmith.edu, Bettman, James R.2 jrb12@mail.duke.edu, Chartrand, Tanya L.3 Tanya.Chartrand@duke.edu |
|---|---|
| Zdroj: | Journal of Consumer Research. Feb2009, Vol. 35 Issue 5, p729-741. 13p. 1 Black and White Photograph, 3 Graphs. |
| Databáze: | Business Source Ultimate |
| Externí odkaz: |
|