Quantifying the Benefits of Individual-Level Targeting in the Presence of Firm Strategic Behavior.
| Autor: | Dong, Xiaojing1, Manchanda, Puneet2, Chintagunta, Pradeep K3 |
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| Zdroj: | Journal of Marketing Research (JMR). Apr2009, Vol. 46 Issue 2, p207-221. 15p. 10 Charts, 4 Graphs. |
| Databáze: | Business Source Ultimate |
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