An exploratory study of the influence of firm market orientation on salesperson adaptive selling, customer orientation, interpersonal listening in personal selling and salesperson consulting behaviors.

Autor: Pelham, AlfredM.1 (AUTHOR) pelham@tcnj.edu
Zdroj: Journal of Strategic Marketing. Feb2009, Vol. 17 Issue 1, p21-39. 19p. 1 Diagram, 4 Charts.
Databáze: Business Source Ultimate
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