Package Design as a Communications Vehicle in Cross-Cultural Values Shopping.
| Autor: | Limon, Yonca1, Kahle, Lynn R2, Orth, Ulrich R3 |
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| Zdroj: | Journal of International Marketing. 2009, Vol. 17 Issue 1, p30-57. 28p. 1 Color Photograph, 7 Charts. |
| Databáze: | Business Source Ultimate |
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