Distribution Network Redesign for Marketing Competitiveness.

Autor: Shang, Jennifer1, Yildirim, Tuba Pinar2, Tadikamalla, Pandu3, Mittal, Vikas4, Brown, Lawrence H5
Zdroj: Journal of Marketing. Mar2009, Vol. 73 Issue 2, p146-163. 18p. 2 Diagrams, 4 Charts, 2 Graphs, 2 Maps.
Databáze: Business Source Ultimate