Distribution Network Redesign for Marketing Competitiveness.
Autor: | Shang, Jennifer1, Yildirim, Tuba Pinar2, Tadikamalla, Pandu3, Mittal, Vikas4, Brown, Lawrence H5 |
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Zdroj: | Journal of Marketing. Mar2009, Vol. 73 Issue 2, p146-163. 18p. 2 Diagrams, 4 Charts, 2 Graphs, 2 Maps. |
Databáze: | Business Source Ultimate |
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