An Introduction to the Offshore Service Ethnocentrism Construct.

Autor: Thelen, ShawnT.1 (AUTHOR) mktstt@hofstra.edu, Thelen, TanyaK.2 (AUTHOR), Magnini, VincentP.3 (AUTHOR), Honeycutt, EarlD.4 (AUTHOR)
Zdroj: Services Marketing Quarterly. 2009, Vol. 30 Issue 1, p1-17. 17p. 1 Diagram, 1 Chart.
Databáze: Business Source Ultimate
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