English in Dutch Commercials: Not Understood and Not Appreciated.

Autor: Gerritsen, Marinel1 M.Gerritsen@let.Kurt.nl, Korzilius, Hubert1, Van Meurs, Frank1, Gijsbers, Inge1
Zdroj: Journal of Advertising Research. Jul/Aug2000, Vol. 40 Issue 4, p17-31. 15p. 4 Black and White Photographs, 7 Charts.
Databáze: Business Source Ultimate