Competent versus Warm Countries of Origin: The Influence of National Stereotypes on Product Perceptions.

Autor:	Kramer, Thomas1, Chattalas, Michael2, Takada, Hirokazu1, Kuwashima, Yufu3
Zdroj:	Advances in Consumer Research - Latin American Conference Proceedings. 2008, Vol. 2, p170-172. 3p.
Databáze:	Business Source Ultimate
Externí odkaz:	Zobrazit plný text záznamu