Editorial: Academy of Marketing Conference 2008 "Reflective Marketing in a Material World".

Autor: Donaldson, Bill1 w.g.donaldson@rgu.ac.uk, Turnbull, Andrew1 a.turnbull@rgu.ac.uk
Zdroj: Journal of Marketing Management. Nov2008, Vol. 24 Issue 9-10, p877-880. 4p.
Databáze: Business Source Ultimate