Treating Zero Brand Sales Observations in Choice Model Estimation: Consequences and Potential Remedies.

Autor:	Briesch, Richard A1, Dillon, William R2, Blattberg, Robert C3
Zdroj:	Journal of Marketing Research (JMR). Oct2008, Vol. 45 Issue 5, p618-632. 15p. 9 Charts.
Databáze:	Business Source Ultimate
Externí odkaz:	Zobrazit plný text záznamu