RE-ENGINEERING OPERATIONAL PRACTICES AND PROCESSES TO IMPROVE THE CUSTOMER FOCUS OF A MARKETING ORGANIZATION.
| Autor: | Yasin, Mahmoud M.1 mmyasin@etsu.edu, Czuchry, Andrew J.2 czuchry@etsu.edu, Kady, Rani A.3 rkady@odu.edu |
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| Zdroj: | Advances in Competitiveness Research. 2008, Vol. 16 Issue 1, p47-61. 15p. |
| Databáze: | Business Source Ultimate |
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