Predictors of Advertising Avoidance in Print and Broadcast Media.
| Autor: | Speck, Paul Surgi1, Elliott, Michael T.1 |
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| Zdroj: | Journal of Advertising. Fall97, Vol. 26 Issue 3, p61-76. 16p. 1 Diagram, 5 Charts. |
| Databáze: | Business Source Ultimate |
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