If I Want You to Like Me, Should I Be Like You or Unlike You? The Effect of Prior Positive Interaction with a Group on Conformity and Distinctiveness in Consumer Decision-Making.
| Autor: | Papyrina, Veronika1 |
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| Zdroj: | Advances in Consumer Research. 2008, Vol. 35, p753-753. 1p. |
| Databáze: | Business Source Ultimate |
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