Guiltless Gluttony: The Asymmetric Effect of Size Labels On Size Perceptions and Consumption.
Autor: | Krishna, Aradhna1, Aydinoglu, Nilufer Z.2, Wansink, Brian3 |
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Zdroj: | Advances in Consumer Research. 2008, Vol. 35, p684-685. 2p. |
Databáze: | Business Source Ultimate |
Externí odkaz: |