Guiltless Gluttony: The Asymmetric Effect of Size Labels On Size Perceptions and Consumption.

Autor: Krishna, Aradhna1, Aydinoglu, Nilufer Z.2, Wansink, Brian3
Zdroj: Advances in Consumer Research. 2008, Vol. 35, p684-685. 2p.
Databáze: Business Source Ultimate