ENHANCING RECALL AND RECOGNITION FOR BRAND NAMES AND BODY COPY.
| Autor: | Ahn, Jungsun1, La Ferle, Carrie2 |
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| Zdroj: | Journal of Advertising. Fall2008, Vol. 37 Issue 3, p107-117. 11p. 1 Black and White Photograph, 3 Charts. |
| Databáze: | Business Source Ultimate |
| Externí odkaz: |
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