AFFECTIVE RESPONSES TO IMAGES IN PRINT ADVERTISING.

Autor:	Chowdhury, Rafi M. M. I.1, Olsen, G. Douglas2, Pracejus, John W.3
Zdroj:	Journal of Advertising. Fall2008, Vol. 37 Issue 3, p7-18. 12p. 4 Charts.
Databáze:	Business Source Ultimate
Externí odkaz:	Zobrazit plný text záznamu