Assessing marketing performance: don't settle for a silver metric.
| Autor: | Ambler, Tim1 tambler@london.edu, Roberts, John H.1 johnr@agsm.edu.au |
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| Zdroj: | Journal of Marketing Management. Sep2008, Vol. 24 Issue 7-8, p733-750. 18p. |
| Databáze: | Business Source Ultimate |
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