Using Extremeness Aversion to Fight Obesity: Policy Implications of Context Dependent Demand.
| Autor: | SHARPE, KATHRYN M.1 kathryn.sharpe@duke.edu, STAELIN, RICHARD2 rstaelin@duke.edu, HUBER, JOEL3 joel.huber@duke.edu |
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| Zdroj: | Journal of Consumer Research. Oct2008, Vol. 35 Issue 3, p406-422. 17p. 3 Black and White Photographs, 7 Charts, 1 Graph. |
| Databáze: | Business Source Ultimate |
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