SO YOU ARE HOT, BUT CAN I TRUST YOU? EXAMINING THE PERCEIVED CREDIBILITY OF SOCIAL NETWORKING WEB SITES.
| Autor: | Yeo Jung Kim1, Windels, Kasey Farris1 |
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| Zdroj: | American Academy of Advertising Conference Proceedings. 2008, p291-292. 2p. |
| Databáze: | Business Source Ultimate |
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