Customer heterogeneity in operational e-service design attributes.

Autor: Sousa, Rui1 rsousa@porto.ucp.pt, Yeung, Andy C. L.2, Cheng, T. C. E.3
Zdroj: International Journal of Operations & Production Management. 2008, Vol. 28 Issue 7, p592-614. 23p. 4 Diagrams, 4 Charts.
Databáze: Business Source Ultimate