Effect of Service Transition Strategies on Firm Value.
| Autor: | Fang, Eric (Er)1, Palmatier, Robert W2, Steenkamp, Jan-Benedict E.M3 |
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| Zdroj: | Journal of Marketing. Sep2008, Vol. 72 Issue 5, p1-14. 14p. 4 Charts, 3 Graphs. |
| Databáze: | Business Source Ultimate |
| Externí odkaz: |
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