Differences between Short and Long-term Relationships: An Empirical Analysis in Franchise Systems.

Autor: Victoria Bordonaba‐Juste, M.1 (AUTHOR) vbordon@unizar.es, Polo‐Redondo, Yolanda1 (AUTHOR)
Zdroj: Journal of Strategic Marketing. Sep2008, Vol. 16 Issue 4, p327-354. 28p. 2 Diagrams, 5 Charts.
Databáze: Business Source Ultimate
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