The Mere Categorization Effect: How the Presence of Categories Increases Choosers' Perceptions of Assortment Variety and Outcome Satisfaction.
| Autor: | MOGILNER, CASSIE1 mogilner_cassie@gsb.stanford.edu, RUDNICK, TAMAR2 tamar.rudnick@gmail.com, IYENGAR, SHEENA S.3 ss957@columbia.edu |
|---|---|
| Zdroj: | Journal of Consumer Research. Aug2008, Vol. 35 Issue 2, p202-215. 14p. 1 Diagram, 7 Charts. |
| Databáze: | Business Source Ultimate |
| Externí odkaz: |
|