Recall, Liking, and Creativity in TV Commercials: A New Approach.
| Autor: | Stone, Gerald1 gstone@siu.edu., Besser, Donna2, Lewis, Loran E.1 |
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| Zdroj: | Journal of Advertising Research. May/Jun2000, Vol. 40 Issue 3, p7-18. 12p. 3 Black and White Photographs, 4 Charts. |
| Databáze: | Business Source Ultimate |
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