Cause Related Marketing: Consumers' Perceptions and Benefits for Profit and Non-Profits Organisations.
| Autor: | Farache, Francisca1 ffads@brighton.ac.uk, Perks, Keith John1 K.J.Perks@bton.ac.uk, Wanderley, Lilian Soares Outtes2 lilian.wanderley@ufpe.br, de Sousa Filho, José Milton2 miltonsousa@gmail.com |
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| Zdroj: | BAR: Brazilian Administration Review. Jul2008, Vol. 5 Issue 3, p210-224. 15p. 5 Charts, 1 Graph. |
| Databáze: | Business Source Ultimate |
| Externí odkaz: |
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