CHOOSING A PARTNER TO ENSURE GOAL ATTAINMENT IN INTERNATIONAL NEW PRODUCT DEVELOPMENT ALLIANCES.
| Autor: | Seggie, Steven H.1 seggiest@msu.edu, Talay, Mehmet Berk1, Cavusgil, S. Tamer1 |
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| Zdroj: | AMA Winter Academic Conference Proceedings. 2006, Vol. 17, p52-53. 2p. |
| Databáze: | Business Source Ultimate |
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