Assessing the Consequences of a Channel Switch.
| Autor: | Xinlei (Jack) Chen1, John, George2 johnx001@umn.edu, Narasimhan, Om2 naras002@umn.edu |
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| Zdroj: | Marketing Science. May/Jun2008, Vol. 27 Issue 3, p398-416. 19p. 1 Diagram, 10 Charts, 4 Graphs. |
| Databáze: | Business Source Ultimate |
| Externí odkaz: |
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