Comparing consumer responses to advertising and non-advertising mobile communications.
| Autor: | Nasco, Suzanne Altobello1, Bruner, Gordon C.1 |
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| Zdroj: | Psychology & Marketing. Aug2008, Vol. 25 Issue 8, p821-837. 17p. 1 Black and White Photograph, 4 Graphs. |
| Databáze: | Business Source Ultimate |
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